by Enzo Coccia
Towards the end of 1994 the then Naples’s mayor, Antonio Bassolino, had the brainwave of wanting to certify a product like the pizza that would represent Naples. He discussed it with Mr. Antonio Pace, President of Vera Pizza Napoletana Association, and they decided to write a disciplinary that would safeguard this product. At that time, I was...
by Enzo Coccia
During my investigation on the arrival of the tomato in Naples I came across Vincenzo Corrado’s book, entitled “Dal cibo pitagorico ovvero erbaceo per uso de’ nobili e de’ letterati”, written in 1781 and published by Edizioni Stamperia Raimondiana. Curios about it, I soon started to read up on the writer’s figure.
Vincenzo Corrado was born in 1736...
by Enzo Coccia
Finally, here we are. After a six-months waiting period, last Friday, I went to the Four Seasons Hotel in Milan for the official launch of the third chapter of “The Good Italian”, the commercial that features Giancarlo Giannini and the tenor Vittorio Grigolo, filmed for Caruso, world leader in the production of great quality men’s clothing....
by Enzo Coccia
Often, talking to someone we use the expression “Don’t you understand me? Do I speak Arabic?” when the speaker fails to understand the idea that you would like to express.
Many months ago, the New York journalist Daniel Young asked me what I thought about a new way of conceiving the pizza “a canotto”(dinghy pizza). Imagine the context:...
by Enzo Coccia
A few months ago, some colleagues and I met in a restaurant at Borgo Marinari in Naples. We were nine pizzaioli but, above all, nine friends.
by Enzo Coccia
Naples has always been considered the birthplace of pizza: from Gaetano Valeriani definition in his book “Porta Capuana e dintorni” (1847) to today’s gourmet pizzas the evolution has been unstoppable and complete.
by Enzo Coccia
Six years ago, I met Eduardo Ore, a talented Neapolitan pizzaiolo who moved to Piacenza. We met in my pizzeria during one of the many events organized to present the Sun on a plate, a short movie about the Neapolitan pizza produced by Rio Film and made by film director Alfonso Postiglione. One of those meetings...
by Enzo Coccia
I was present at the art exhibit Concerto per archi e fili d’erba by Carmine Rezzuti and Quintino Scolavino, realized by Marco De Gemmis and Patrizia Di Maggio, launched on Saturday, October 29 at Museo Archeologico Nazionale di Napoli (Naples’ National Archeological Museum), both as an ordinary visitator and as a helper in preparing the buffet, letting the participants taste murzilli and...
by Enzo Coccia
Many times my job takes me all over Italy and the world, not only for consultancies, but also for events, exhibitions, conferences. Several weeks ago, I went to Rome to be part of a panel of judges to choose the best emerging pizzaiolo in Italy, a competition organized by Luigi Cremona Witaly and I was also...
by Enzo Coccia
Several months ago, Caruso, a company known worldwide for its great quality men’s clothing contacted me for a meeting. And so, I met Umberto Angeloni, President and Ceo of Caruso who offered me to shoot the third chapter of The Good Italian, a brilliant marketing operation which has the actor Giancarlo Giannini as a testimonial...
